By better utilisation of technology, SHOPLINE lowers the entrance barrier of selling online, and empowering everyone to fulfil their entrepreneur ambition!

Founded in 2013, SHOPLINE’s mission is to build an e-commerce platform where merchants can create their own online shop and provide the best shopping experience to their customers. SHOPLINE’s system allows merchants to quickly and easily create their own online shops that could be viewed on all mobile devices. It also comes with comprehensive features such as order and inventory management systems, payment and logistics systems, design themes, shop analytics tools, promotion tools, plus integration with various 3rd party services.

With our excellent team, we were accepted into the Silicon Valley-based 500 Startups accelerator in 2014. We were also one of the first startups invested by Alibaba Entrepreneurs Fund in 2016. Our team is agile and we provide benefits and support comparable to overseas startups. If you are interested in e-commerce or working in a startup environment, come talk to us!


Sharings from the Team

To bring new development and planning for SHOPLINE, we have to keep innovative all the time, keeping the mindset of “Yes, we can” and put it to practice. SHOPLINE offers open channels of communication, team members respect opinions of the others, so ideas can flow freely, making impossibilities come true!

- General Manager Hong Kong Plato Wai

Software engineering could be very tough sometimes, SHOPLINE offers a ton of resources to help us relieve our stress. Things like unlimited snacks and board games are always here for us to refresh ourselves. In addition, we have flexible seating plan here at SHOPLINE, so we can sit wherever we want or even standing to work. Although it might seems small, these are very useful for boosting our performance!

- Engineering Director Ronald Li

We meet different merchants and learn about different stories working here at SHOPLINE, making me so excited about new challenges everyday! Sometimes, our work goes beyond sales, but also customer success, backend systems and marketing, and we are given chances to learn much more about different skills too!

- Sales Manager Angel Cheng

SHOPLINE’s teamwork helped building a lot of great stories! Whenever emergency situations happened, or difficult questions are being asked by merchants, our team members will quickly come over and offer help! Therefore, at SHOPLINE you can just feel free to take up new challenges, and your team is always backing you up.

- Regional Merchant Success Director Jolly Wang


Our office is located at 21/F, Nam Wo Hong Building, 148 Wing Lok Street, Sheung Wan, Hong Kong. Conveniently accessible via MTR.