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Founded in Hong Kong, SHOPLINE has now become an international e-commerce platform with merchants covering Hong Kong, Taiwan, Japan, the United States, the United Kingdom, and other regions. SHOPLINE is a leading and rapidly growing Software-as-a-Service (SaaS) provider, empowering merchants to take their commerce to the next level by helping them to sell and operate their businesses. Over 600,000 brands in Asia are growing their business with SHOPLINE. We have everything you need to grow through digital, global, and omnichannel customer experience transformations.
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Global Smart
Commerce Enabler
We provide a comprehensive retail solution
Recommended by Over 600K Merchants
All-in-One Business TooleCommerce Solution
SHOPLINE Livestream Shopping
SHOPLINE offers integration with Facebook, Instagram and YouTube Shopping, as well as a private streaming room for live broadcasts. Customers can place orders by entering the keyword '+1' during the broadcast. From launching the livestream to analysing sales performance, SHOPLINE provides an all-in-one solution for livestream shopping operations. Furthermore, SHOPLINE's advertising team provides immediate support and troubleshooting during live broadcasts to maximise brand exposure and conversion rates.
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Shopper App
No coding is required to create a branded mobile app. SHOPLINE provides the capability to send app notifications, latest updates, and promotional activities to customers for free, enhancing a smoother shopping experience and increasing member loyalty and order rates.
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OMO Multi-Channel eCommerce
SHOPLINE can be used to expand an online store into physical outlets and effortlessly integrates various online and offline data. This includes product inventory, customer orders, and membership systems. It facilitates the creation of a comprehensive operational model.
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Social Commerce
SHOPLINE can provide integration services for Facebook, Instagram, YouTube Shopping, WhatsApp Business API and LINE. SHOPLINE supports merchants in conducting social media marketing, including live streaming and post commerce. We also provide a professional team that offers promotion and traffic diversion services to boost customer conversion rates across channels.
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Manage Back-end for Effortless Sales
One Stop Solution
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![SHOPLINE Logistics]()
SHOPLINE Logistics
Oversee cross-channel orders and integrate with logistics platforms to deliver goods, thereby achieving automated logistics.
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![SHOPLINE Payments]()
SHOPLINE Payments
Unified accounting in the back-end facilitates streamlined management of online store payments.
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![SHOPLINE Team]()
SHOPLINE Team
The professional team provides consultation and advertising services for merchants.
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![Apps Store]()
Apps Store
A comprehensive app store supports the integration of various tools, which is an essential feature for any merchant.
CRM & Data Analysis
Online Store Application
Customer Relationship Management
SHOPLINE offers a range of retargeting tools. By analysing data and creating personalised marketing strategies, SHOPLINE helps merchants to manage customer relationships effectively.
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Data Analysis
The real-time store data analysis feature enables merchants to monitor sales and product inventory constantly, helping them to identify opportunities for revenue growth and develop a more targeted operational strategy.
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AI Application
Various AI tools are available to help merchants manage their online stores. These include message integration, customer segmentation and automated marketing functions, all of which can be easily used to enhance operational efficiency.
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Seminar & Forum
Newsroom
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SHOPLINE x HK01 AI Transformation Solution Day
SHOPLINE was invited to participate in HK01's "AI Transformation Solution Day" where Hong Kong's Deputy General Manager Vincent Kan shared specific measures and successful experiences on how to help SME perform digital transformation.
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SHOPLINE x HKU Business School Forum
SHOPLINE & HKU Business School hosted "Unlocking the Potential of New Retail with Generative AI", inviting people from the retail and technology industries to jointly explore the potential of GenAI in new retail.
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SHOPLINE Whitepaper Press Conference 2025
SHOPLINE has released 'Whitepaper 2025'. During the press conference, Vincent Kan, SHOPLINE's Vice General Manager in Hong Kong, shared merchants a comprehensive guide to achieve business success in the year ahead.
SHOPLINE's Extensive Partnership Network
Take a look at the partners who are working with us to provide better service.
Showcases
Merchant Stories
“We have received full support from the SHOPLINE merchant success team in transitioning from online business growth to establishing offline pop-up stores, leading to a tenfold increase in revenue to date.”
⎯ MEDICUBE
“SHOPLINE offers a wide range of features and continuous optimisation. Thanks to the immediate professional support provided by merchant success managers and technical teams, we can easily manage our online store and enhance business efficiency.”
⎯ REGAL HOTELS
“The SHOPLINE merchant success team is highly responsive and always ready to help. Thanks to their support, our e-commerce operations have become more seamless and efficient.”
⎯ DUREX
“Merchant success managers can offer quick solutions to problems. They are polite and meticulous. They also consistently provide practical advice that promotes business expansion and efficient operations.”
⎯ NATIONAL GEOGRAPHIC
“We use SHOPLINE to customise our brand's online store, which reduces expenses while enhancing our professional image. The SHOPLINE team actively supports us by coordinating integrations and facilitating the management of our online store.”
⎯ COVERMARK
“Throughout the transition, the merchant success team provided clear and lucid explanations, helping us to understand every detail of the platform. We are delighted to be working with them.”
⎯ ICE FIRE
“We are deeply impressed by the proactive attitude of the merchant success team in following up on any issues. The team is helpful and willing to provide assistance at any time.”
⎯ PHILIPS