Successful brands all know the power of a beautifully and professionally designed brand logo. It is essentially the face of the brand and likewise; your online store logo should also be given the same level of importance and priority to make a strong lasting impression on your customers.
Under “My Brand”, Shopline merchants can easily add a store logo and favicon. You can then see the store logo on every page of your site and the favicon on the top part of your browser tab. Sleek!
In the E- commerce world, a unique domain name is just as important as a brand name and logo. A unique and memorable domain name is highly significant because it is the direct way customers access your shop.
On the Shopline platform under ‘My Brand’, Merchants can enter their desired domain name (including the name and the relevant domain ending including .com/ .net/.co/.ph/.hk/.tw). With simply one click, Shopline will apply for the domain name and connect it to your Shopline online store. Simple!
After fully crafting out the branding of your online store, it is now time to pick a theme. The theme will be the skin of your store and will determine the general feel and aesthetics of your shop. You should pick one that fits your industry and branding.
Merchants can select from Shopline’s wide variety of 19 different online store themes. Different themes may be more suited to certain merchants, but there will definitely be a theme that is suitable for your online store!
How will you deliver your products to your customers? Convenient delivery options can help increase customer satisfaction and increase sales. Merchants can offer multiple delivery options such as local couriers, self pick-up, or even meetup options.
Shopline merchants have the option to set custom shipping options such as “Pick-up”, “Meet-ups”, or delivery options with any of our integrated logistics partners.
After picking the suitable logistics option, merchants can set the delivery fee (if left blank, shipping fee will be free of charge) and name of the delivery option (what customers will see when checking out).If you set up custom logistics, then merchants can also add instructions and details about how to proceed with the custom delivery option.
Shopline provides a variety of local logistics integration options such as SF Express (HK), HOP! (HK), for the convenience of Merchants and their customers.
Similar to delivery, payment options also play a critical role in the shopping journey of your customers. Safe and secure payment choices can assure your merchants that their money is directly used for the items they purchased.
There are multiple payment integrations for Shopline merchants to choose from and merchants can even decide whether they would like to charge for payment fees or not.
One of the most essential steps in opening an online shop is to upload and showcase your products. Your products will be the heart of your online store - that’s why you need to have a powerful backend that can support easy uploading and dynamic management of your products.
With Shopline’s effective features, merchants can have an easy time uploading and showcasing the wonderful products that they have to offer.If the merchant only has a small amount of items to upload, then they can use the single product upload tool. It’s intuitive, easy to use, and you can upload your first product in minutes!
If the merchant has a lot of products to upload, then it will be very inefficient to upload them 1 by 1. That’s why Shopline developed the bulk upload tool to allow merchants to upload up to 100 items at a time. Merchants only need to fill in the ready-made excel spreadsheet with relevant product details to upload their products by bulk. Efficient and easy!
If products are the heart, then web pages will be the most flexible and functional parts of your online store just like your limbs. These web pages should contain all the vital-functional information that will help result in a sale. From the company “About Us” page to your most important homepage, you should be able to create these pages in a breeze and change any information without the need to do programming work.
Shopline’s “Advanced Pages” feature is extremely versatile and easy-to-use with drag & drop customizability that allows merchants to customize and design their own pages.
Merchants start with a blank slate when they begin to design their web pages and with the drag & drop feature, media elements such as banners, videos, a Facebook Page Plugin, etc. can be dropped on the page with just 1 move and the results can be immediately seen on the storefront. Amazing!
After designing their web pages, Merchants can also manage their general settings and SEO settings. This includes the online store’s SEO title, URL and relevant keywords to optimize for search results.
Before launching your online store, you need to make sure that all the products, categories, web pages, and other information are all in the right structure. This is when you need to think about the skeleton of your website. Do you put your “About Us” Page on the top menu or do you put it in the footer? Do you put the FAQ section in highly visible areas or just put it in the footer menu? These are the questions that should be contemplated on as you have limited screen real estate and adding irrelevant or confusing pages to your site will ruin customer experience.
This is where a clear navigation tool is needed. Shopline offers a simple-to-use tool for you to set which pages should be displayed where. You have the option to put internal links or external links in the top menu or footer menus.