Social Commerce - Convert your followers into customers
Leveraging the interactive nature of social media with the transaction-friendly process of an online store, we provide an additional channel for you to showcase your products, engage your followers and get more sales
Social Store
- Social Store
- Livestream + Shopping
- Conversational Commerce
- Message Center
- Product Inventory Management
- Payment and Logistics Services
- Order Management
- Customer Relationship Management (CRM)
- Promotion Module
- Marketing Tools
- Data Analytics
- Operational Management
- Digital Ads
Livestream + Shopping
SHOPLINE LIVE allows you to start selling and receiving orders while livestreaming! Connect to your customers and present your product as if you are talking to them in person!
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Multi-stream
SHOPLINE LIVE allows you to stream on an independant link and / or multi-stream to Facebook simutaneously.
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One panel to manage all
It only takes one admin panel to set up , manage and review multiple livestream rooms at the same place. You will also be able to assign featured products, product keywords, manage live stream comments, review performances and more, all on the same panel.
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Comment +1
When streaming to Facebook or Instagram through SHOPLINE Live, you can assign special keywords to products. When an audience leaves a comment "keyword +1" the product will be automatically added to the shopping cart, ready to be checked out.
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Livestream order management
Manage your orders from livestream - modify order status, edit order details, performance review from livestream, export and download and more.
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Stream with just a phone
With SHOPLINE live streaming mobile app on your smartphone is all you need to start a livestream. You can also check comments, edit featured products details, prices and inventory level on the app.
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Live performance review
Reviewing data with SHOPLINE's livestream app helps optimizing and analyzing your live performance, metrics include view count, number of viewers added the product to cart, order summary.
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Multi-channel live streaming
One app is all it takes to stream on both SHOPLINE + Facebook! You can also reply and manage comments from multiple channels on a centralized message center.
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Inventory data synced with your online store Add-on Modules
All product details, inventory, discounts etc are seamlessly sync with your online store, you don't have to reupload products and fill in information everytime you prepare for the a livestream. Only available for Social Commerce or e-Commerce plans users.
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Single Sign-on for Customer
Customer can use the same members login details to sign into livestream to comments and interact, our system will also be able to call out their details at their check out page automatically without additional hassle. Coming Soon
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Beauty effect and scrolling marquee
Basic beauty effects like skin smoothing and brightening are included! Even the venue is dim, you can still go live with the auto lighting features. Interactive marquee feature coming soon
Conversational Commerce
Take a break and let Chatbot do the work for you!
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Quick signup with social media
Support quick signup via Facebook Messenger & LINE. You can generate an URL for member registration and convert to QR code for offline customers to scan.
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Facebook Conversational Commerce
Personal medium for communication, and generally has a higher open rate than email or sms.
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Chatbot script templates
Chatbot script templates are ready at your service! Just set the corresponding keywords to create different chatbot scripts with pre-set templates!
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Order status update via Facebook and LINE
Our chatbot helps notifying your customers when there's an update in their order! Once the product has been shipped, or any change of status, we'll keep your customer informed on Facebook and LINE.
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Decision Tree
You can set up Chatbot decision tree and corresponding script to lead customer through the conversion funnel. Customer will be able to activate the chatbot with simple keywords and will be able to get information on your product instantly, the bots got you covered 24/7.
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Facebook welcome message
Set up Facebook Messenger welcome message and menu and let it greet your customer automatically. Customers will be able to find the answers and service content themselves within the menu.
Message Center
Centralizing all customer messages from 3 main channels - Online store, Facebook Messenger and Instagram.
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Centralized message platform
Manage all inbound messages from SHOPLINE store, orders, Facebook Messenger and Instagram at one place.
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Instant checkout
Help improve customer experience by creating instant checkout page. Pre-select the products, delivery, payment methods and customised discount for customers so they don't need to go through long shopping process.
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Manage Facebook comments
You can also manage comments on Facebook by sending saved reply via direct message and / or replying the comment a. Customised your saved reply for added efficiency.
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Save standard reply messages
Design frequently used reply for daily conversations and save them. They can be used to help you improve the efficiency of conversations in daily conversation with customers, Facebook post replies etc.
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Quick browse of customer data
When chatting with customers, you can quickly check and change customer information in the database, including email, mobile phone number, tags/remarks, historical orders, default shipping addresses, etc.
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Message filtering
In Message Center, you can manage messages from different channels. You can also find unread conversations, assigned or tracking conversations through the filtering and search function, or mark messages with a star for tracking and archiving.
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Assign CS representative
Assign conversations to be answered by specific staff, ensure customers get addressed in a timely manner while optimizing internal operation flow for maximum efficiency.
Product Inventory Management
Best-in-class tools to help manage your products
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Product upload Add-on Modules
You can easily add new products by bulk-importing. With this feature, you can upload 100 products each time and each store can upload maximum 1,000 product items in total. The system also allows merchants to import product from Instagram. While uploading the products, you can edit the product information such as product handle, product name, valid image for main product photo, product description, price, quantity, and categories etc. Purchase additional functional modules to enable Unlimited Products Upload.
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Inventory Out-of-Stock Reminder
Merchants can now set "Inventory Out-of-Stock Reminder" for any products, and have the system to sends an "Inventory Out-of-Stock Report" at 8:00 am and 5:00 pm every day. Keep your product inventory in check.
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Product Categorization
Merchants can categorize your products up to 3rd layer of categories as you want. (primary categories, sub-categories and third layer categories, which third layer categories can only be used in a few specific storefront themes only.) By assigning products into different categories, you can design and adjust the product display orders for one single or batch of items. More convenient for you to manage, and also more user-friendly for customers to explore.
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Product Inventory Management
SHOPLINE allows you to have full control of your inventory in admin panel, including Products, Add-on items and Free Gifts. Ranging from Product Status, SKU, Quantity to Update Inventory. You can also update the inventory and bulk-edit with just a few clicks, save time and resources!
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Product availability schedule
You can schedule when a particular product is ready to launch or only available for a period of time, our system will automatically publish the product live accordingly.
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Add-on Items Add-on Modules
Add-on items is a great way to upsell your products! We also provide you with options to add Add-on items valid time and quantity limitation. An effective way to boost up your sale and increase revenue per order. You can assign up to 10 add-on products per store. Purchase additional functional modules to enable Unlimited Add-on Items.
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Free Gifts Add-on Modules
Each store is able to set up up to 10 free gift promotions. Our Free Gift features enables you to customise free gift requirements and promotional period according to your marketing campaign. Purchase additional functional modules to enable Unlimited Free Gift
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Hidden Products
Have a product that's only exclusive for a targeted group of customer, with hidden product feature, the product will not be able to be found on the main site, only customers with the direct product page url can access to your hidden product and make purchase.
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Product Variations and Pre-Order Products
Set different variations for products, like sizes, colors and weight, our Pre-Order feature allows you to secure the payment from customers while getting your product ready, "Preorder Note" will be displayed under product price.
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Product Review
Reviews and ratings are a great tool to get instant feedback on your products from customers. On top of that, good reviews can create a buzz around your products and help improve the credibility and thus overall conversion.
Payment and Logistics Services
Support various integrated payment gateways and logistics systems needs by working with the most popular and best providers your customers want
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The Whole New SHOPLINE Payments. A One-stop Payment Management
SHOPLINE Payments is an integrated online payments platform for startups, online merchants and SMEs. Our backend will manage and unify the payments for you. SHOPLINE Payments will save you all the hassles of dealing with the third party payments platform. Click here to learn more.
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Online Credit Card Payment
SHOPLINE supports international Payment Gateways where your customers can pay by VISA, MasterCard, JCB or even options for bank transfer.
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Comprehensive Payment Gateways and e-Wallets options
Apart from credit cards, SHOPLINE also integrated with international payment gateways such as PayPal, Stripe, Asiapay. We also integrated with major e-wallets such as PayMe for Business, FPS, Octopus, Apple Pay, Google Pay and Alipay. Transaction fee and payment gateways may varies according to plan. Contact us for details.
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SF Express Auto Delivery system
Merchants can generate and print the SF waybills with just one-click at SHOPLINE admin panel once an order has been made. Save time and manpower to handle piles of waybills and updating shipping status, also reduce potential human errors when handwriting shipping info. Increase delivery efficiency and resources!
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PayMe for Business
SHOPLINE is the first platform integrated with PayMe for Business in Hong Kong. PayMe for Business connected over 2 million customer base. It helps merchants to collect customer payment without any receiving limit. Merchant will can also check real time sales report for performance analysis
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Logistic Partners Options
Provide your customer options to pick their preferred delivery methods - be it SF Express, SF pick up points, SF lockers, Kerry logistics and Alfred Locker, SHOPLINE covers it all
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Shipping charge Settings
The system allows merchants to set up their stores' shipping charge with much more flexibility, you can either set up fixed delivery fee or delivery fee by weight. Delivery Option by countries/ regions can also be added.
Order Management
Control everything from a single platform with centralized inventory, order management, and pricing
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Order Management System
Manage all the orders in an clean and organized manner, search and find an order easily with filter such as order number, customer name, contact details, the date of order or product name etc, you can also add multiple filters for a more refined search
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Splitting order
Merchants can split a single order into parent order and child order when managing order status in the backend. No more cancelling orders or requesting customers to place order again when a certain product is out of stock, or has delay in shipping, you can smoothly complete order shipment, reduce costs of communication and speed up your workflow!
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Order Report
Create your own order report by customizing the fields such as stock picking list, order invoice, packing slip etc. You can also select fields that you want to review and organize. The system will record the settings of last export and set as default for next export.
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Create Order in Admin
You can create an order easily in the backend for a customer, and send the order link via instant messaging tool like Whatsapp / FB messenger directly to the customer to check out and complete the purchase.
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Manage Return
Simply create a return order for the specific product and send a message to notify your customer and complete the process without hassle
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Order Report & UTM Tracking
Merchants can see the results of marketing campaigns with UTM parameters in both Google Analytics and SHOPLINE platform. UTM parameters can be exported together with order and customer reports in SHOPLINE. These help merchants manage the marketing review for the targeting efficiencies.
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Cancel Order
Merchants can manage the requests from Order Management, all the details of the order can also be recorded such as reason of cancellation, order status, order number and remarks.
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SMS pick-up reminder
You update your customer the order status and pick up reminder via SMS, which can effectively improve the parcel collection rate and provide added service for your customer.
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Abandoned Cart Email
If customers logged in to the shop and added items to cart but didn't checkout successfully for over 24 hour, the system would send an reminder email to the customers and encourage them return to the shop and complete the purchase!
Customer Relationship Management (CRM)
Build your customer database, grow repeat business and establish a lasting brand loyalty
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Customer Relationship Management
Set up loyalty program with customizable membership tierings and tags, with information recorded such as customer spending, membership tiering, members store credit, customer information and membership tier. Turn one-time customers into loyal fans with special deals that only unlock with repeat purchases.
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Wishlist Feature Add-on Modules
Customers can add their favourite products, pre-order products or sold-out products to wishlist, they can check or edit their wishlist from the member center anytime to move these products to shopping cart when they are ready to make the purchase. Add-on Modules: Automation and Remarketing
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Bulk import and export of customer data
Customer data and information can be imported and synced across different channels within SHOPLINE admin panel (i.e POS, Social commerce). You can also export customer reports with custom fields for operational analysis and marketing campaign.
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Product Reviews Add-on Modules
Reviews and ratings are a great tool to get instant feedback on your products from customers. On top of that, good reviews can create a buzz around your products and help improve the credibility and thus overall conversion. Add-on Modules: CRM - Credits
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Membership Tier and Exclusive Price Add-on Modules
Create your own loyalty program and reward your followers and customers! SHOPLINE provides a flexible 5 tiers - membership system, where you can design members tier requirements and set exclusive VIP offers. Customers earn loyalty on every qualifying purchase, or even their birthday and can redeem it in the future. Add-on Modules: CRM-Membership
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Store Credits Add-on Modules
Merchants can create different promotional campaigns with discount incentives to maximise their sales and profit. For example, you can provide welcome credits, birthday credits, or even reward credits upon minimum order purchase, to encourage your members to shop more! Add-on Modules: CRM - Credits
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Membership Upgrade Reminder Add-on Modules
The “Member Upgrade Reminder” reminds customers on how close they are to the next member tier and encourage further spending to achieve another tiering. Store administrator can also review the upgrade status of a particular customer on Customer Management section. Add-on Modules: CRM - Membership
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Member Points Add-on Modules
Encourage repeat purchase by giving points to your members and for them to redeem gifts! Member points function are useful to encourage purchase frequency and drive revenue per order. Add-on Modules: CRM - Credits
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Back in Stock Notification Add-on Modules
With the "back in stock notification" function, customer can subscribe to a sold-out product and receive an email notification when the product is replenished. The system will automatically send the reminder notification to reduce customer churn rate. Add-on Modules: Automation and Remarketing
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Membership login through Email, Mobile, Facebook
Customer can create an account with their email address or mobile or via a facebook account. For members sign up with phone number, text message will be sent via SMS for Password Reset, Account Verification and Promotional Message, etc. SMS fee will be charged according to usage.
Promotion Module
Free shipping is a useful promotional tactics to encourage purchase. There are various free shipping promotion options merchant can set from SHOPLINE backend, such as free-shipping for all, free-shipping on orders over a certain amount, items or only for selected products etc.
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Free Shipping
Free shipping is a useful promotional tactics to encourage purchase. There are various free shipping promotion options merchant can set from SHOPLINE backend, such as free-shipping for all, free-shipping on orders over a certain amount, items or only for selected products etc. Each store can add a maximum of 100 variant promotions, including Promotion, Free Shipping, Shopping Cart Add-on Items, Product Bundle Pricing, etc. Meanwhile, Promotion Add-on Module supports unlimited promotion combinations.
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Free Gifts Promotion
You can create different types of free gift campaign, such as free gift on total order over a minimum amount, items quantity or exclusively for member only. Each store can add a maximum of 100 variant promotions, including Promotion, Free Shipping, Shopping Cart Add-on Items, Product Bundle Pricing, etc. Meanwhile, Promotion Add-on Module supports unlimited promotion combinations.
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Discount Promotion
Discount promotional campaign is the most common strategy to boost sales, you can create different promotional campaigns with Discount incentives to maximize sales and profit, by using discount percentage or discount amount off with minimum total order purchase. Each store can add a maximum of 100 variant promotions, including Promotion, Free Shipping, Shopping Cart Add-on Items, Product Bundle Pricing, etc. Meanwhile, Promotion Add-on Module supports unlimited promotion combinations.
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Shopping Cart Add-on Items Add-on Modules
Increase products exposure through the promotional feature of shopping cart add-on items for upselling or cross selling, especially for product that is on sales, hot items, and product clearance. By setting up this feature, customer can view and add add-on items in the shopping cart right before they checkout. This is the function of promotion module Each store can add a maximum of 100 variant promotions, including Promotion, Free Shipping, Shopping Cart Add-on Items, Product Bundle Pricing, etc. Meanwhile, Promotion Add-on Module supports unlimited promotion combinations.
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Bundle Price Add-on Modules
“Bundle Pricing” and "Bundle Group Pricing” to suggest customer to purchase a product bundle instead of just a single product. You can set rules such as discount for A+B product bundle or any 3 of a certain product group etc. This is the function of promotion module Each store can add a maximum of 100 variant promotions, including Promotion, Free Shipping, Shopping Cart Add-on Items, Product Bundle Pricing, etc. Meanwhile, Promotion Add-on Module supports unlimited promotion combinations.
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Manage multiple promo codes
When a store has multiple promotion campaigns running at the same period of time, to avoid duplicated calculation of discounts, you can set up one specific set of promotion code instead of scattered promotions and the shopping cart will only allow one coupon code to be applied each time.
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Affiliate Campaign Add-on Modules
Generating unique affiliate promotion code for your affiliate marketing campaign! When customers purchase through specific link or affiliate code, the system will automatically record and generate the sales report for you to review the campaign performance and calculate commissions. This is the function of Promotion module
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Store Credits Add-on Modules
Merchants can create different promotional campaigns with discount incentives to maximise their sales and profit. For example, you can provide welcome credits, birthday credits, or even reward credits upon minimum order purchase, to encourage your members to shop more! Add-on Modules: CRM - Credits
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Subscription order
For merchants who sell FMCG such as skin care items, diapers, or supplement, you can provide consumer a choice to receive periodic shipment with sequence ranging from 30 to 90 days. Request a Free Quote for this customised Module Feature
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Exclude product
Want to keep the balance between the sales profits and promotional cost? You can exclude certain products from a storewide discount promotion.
Marketing Tools
Create, manage, and track digital marketing campaigns all from your SHOPLINE dashboard
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Facebook Business Extension
With Facebook Business Extension, you can integrate Facebook Business Manager, Facebook Page, Ad Account, Facebook Pixel, Instagram Business Account, and Products together. You can also sync products to Facebook Store page store.
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Google Ads Tracker
Merchants can use Google Ads to create a variety of advertising formats and channels to get more brand exposure and search for potential customers. We have already integrated Google Ads conversion tracker to your shop’s admin panel though simple steps setting up the integration.
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Facebook messenger / Whatsapp Plugin
Your customers can send an instant messages to your messenger or whatsapp number with a click of a button.
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Google Remarketing Tag Setup
After installing the Google Remarketing Tracking ID, Google Ads will automatically generated a remarketing data of customers who have visited the shop. Merchants can then build remarketing campaigns targeted for this remarketing list of customers to increase the return and conversion rate.
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Broadcast Center Add-on Modules
Centralized message platform to manage all inbound messages from SHOPLINE store, orders enquiries, Facebook Messenger, and Facebook comments all at one place. This is the function of the automation and remarketing module
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Google Tag Management Tool
Use the Google Tag Manager code management tool to add plugins such as Pop-up banners, instant chat channels etc.
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Google Analytics Tracking Tool
Merchants can quickly link the shop with Google Analytics account by simple steps. You just have to copy and paste the GA tracking ID to the stop admin panel to complete the settings. With GA's advance e-commerce function, you will be able to keep track of the full conversion funnels with advance metrics.
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Bing and Yahoo Ad Tracking
Be able to track conversions from your advertisement on Bing and Yahoo search engines, better manage your ad performance by setting up conversion trackers for both.
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Facebook Pixel
Facebook Pixel can be created and connected with your shop by enabling Facebook Business Extension. For conversion tracking, optimization and remarketing, Facebook pixel is one of the important tool to boost the conversion and strengthen the ads performances.
Data Analytics
Real-time data analytics and business metrics of your store, enabling you to make sound business decisions based on data
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Store Performance Overview
Performance overview allows you to capture real-time data, including daily store traffic, total sales, total orders; number of member registration, unread comments, unshipped orders and unpaid orders. Daily top ranked products and other important figures are also shown to let you understand the whole picture in just a glance.
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Orders Report
You can quickly view the performances of different products, together with the built-in “Product Analysis Report” in Shoplytics to view top selling products, sales performance, individual product sales and other advanced data.
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Shoplytics Add-on Modules
Shoplytics is a powerful data analytics and visualization platform by SHOPLINE. It generates multi-faceted analytics including Sales Overview, Product, Customer, Orders to help merchants understand shop's performance, do in depth analysis and gain insight into your store's growth. Add-on Modules: Shoplytics (Pro) to get advanced data reports
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Product Inventory Report
Merchants can review every details of product inventory by exporting product inventory reports, including products name, variations, inventories, sales number, SKU and price.
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Reports on Specific Segments Add-on Modules
Shoplytics can create reports on specific segments in real-time, great for marketing campaign monitoring, reports can be easily exported with just a click. Add-on Modules: Shoplytics (Pro) to get advanced data reports
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Exporting Report
To cater the needs of store operation, you can export various reports by days or specified date range.
Operational Management
Comprehensive admin account authority management and customer login verification help to protect the information security of your store.
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Multiple Admin accounts Add-on Modules
Each store is entitled to one Manager level access account and five store admin access accounts. Store admin access role can be adjusted with specific sets of permissions / data that they can have access to. Add-on Modules for Staff Management
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Manage login IP location Add-on Modules
Store manager with the highest admin access can set a specific login IP address administrator to regulate the use time and login location, each employee can only login to the backend of the system through this specific set of IP to ensure information security. Add-on Modules: Staff Management
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Admin Access
You can grant different levels of admin access according to the team operational needs. All of the changes made by different accounts on the platform will be recorded for easy trace back and added security.
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Customer Email Registration and Login Verification
With this function, customers will receive a verification email once they registered online.
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Two-factor authentication for admin
Two-factor authentication helps to enforce information security in your admin. Once it’s enabled, the system will send a verification code to the account owner via email during the logging process. The account owner must put the correct email address, password along with the correct verification code within a limited time.
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Google reCAPTCHA registration verification
In order to avoid accounts created by robots, which affects store operations and information security, we provide Google reCAPTCHA login verification function to block malicious registration.
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Customer Mobile Phone Registration
By turning on the mobile phone registration features, customers can use mobile number to sign up an account. A verification code will be sent to the customer's number to completes the verification, and merchants can review the process from customer management within the admin panel. SMS fee will be charged according to the usage
Digital Ads
Promote your business has never been easier. Google advertising, Facebook advertising and more.
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Google Ads Plan
Help customers find your products on Google search, Youtube and beyond with Google Smart Shopping campaigns! SHOPLINE has a team of Google ads certified professional to help you plan, execute, monitor and optimize your advertising campaign to boost brand awareness and conversions. Click here to contact our Advertising Consultant.
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Facebook Ads Plan
Facebook ads, Instagram ad, Dynamic Product Ads and more, our certified advertising professional can help you set up and manage your facebook ads! Click here to contact our Advertising Consultant.
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Smart Ads System
With a few clicks, SHOPLINE ads system will automatically create ads for your customers, so you can manage less and sell more. Our machine learning AI system will be able to help you find your next potential best selling products to promote, automatically turn off underperforming ads campaign or when a product is out of stock for maximal ROAS. Additional Ads credit deposit is needed for Smart Ads System, click here to learn more.
Social Store
Set up and manage a social store in just a second. No coding skills required.
Manage from the same dashboard
Easily add, promote, and sell products, or manage all your social media advertising in just a few clicks.
Instant Checkout
SHOPLINE simplified the checkout process with multiple payment connected, let shoppers browse and make purchases from their favorite social media channels.
Conversion-ready landing page
Our product page is designed with clean and simple navigation flow, a place for you to highlight your product features and benefits with images and product informations.