Data Analysis
SHOPLINE's store data analytics empower merchants to monitor their operational performance through a single platform seamlessly. Merchants can access all store data with ease. This enables merchants to develop marketing strategies that align with current sales trends.
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Shoplytics Pro
A data analysis platform developed specifically for SHOPLINE merchants that offers 55 types of data visualisation reports to monitor sales data across all channels. It provides graphical reports on the five key aspects and supports the filtering of up-to-date data for use in operations and marketing.
- Sales & promotions analysis
- Shopping cart analysis
- Omnichannel sales revenue/order analysis
- Product growth explorer
- Keyword search analysis
- Customer conversion rate analysis
Store Performance Insight
Key performance indicators can be automatically consolidated to provide real-time data insights, including product views, add-to-cart frequency, conversion rates, best-selling rankings, and product growth explorer. This allows merchants to assess the effectiveness of their promotional activities swiftly.
Google Analytics 4（GA4）Tracking
SHOPLINE offers Google Analytics 4 tracking set up, enabling merchants to analyse customer behaviour and store traffic in detail, accurately track cross-domain website data and identify website visitors. This assists merchants in formulating marketing strategies that align with customer preferences.