Create a new website in just 5 minutes with simple, drag-n-drop design tools and over 20 design themes available
You can choose a new domain name or connect your existing domain to the platform. All SHOPLINE stores are protected with SSL certificates for free, safeguarding your page content, transactions data and communication, credit card information by the same level of security used by banks. A free custom domain will be provided for Annual Plans Free custom domain not available in Social Commerce Plan
To help merchants achieve a better SEO performance and drive organic traffic, we provide H1, H3 Tag and Alt Tag options. The system will also automatically create sitemap of your online store (sitemap.xml) , for search engines to crawl the website contents and easily to get higher ranking and visibility.
All SHOPLINE designs are using Responsive Web Design (RWD), which smartly adapts to any devices including mobile phone, tablet or desktop. Alternatively, merchants can also opt for Adaptive Web Design (AWS) based on user intent and context.
You can setup or edit Image Alt Tag for Product, Add-ons item, Categories banner, Advanced pages and Express Checkout Pages (One Page Checkout). By describing the content of the image, it helps search engines to crawl the website content including images and improve the overall SEO performance of your store.
Structured data are automatically generated for all the store using SHOPLINE. Structured data is a system of pairing a name with a value that helps search engines categorize and index your content, e.g product name, product description, price, and stock availability status to generate a better presentation in search result to attract users click to your store.
You can build up to 10 pages of One Page Checkout, for your customers to finish the whole shopping process from reading your product info to checkout within one page. For this generation of consumers who often have shorter attention spans and always have their phones at hands, promoting selected products with this tool is an intuitive way to capture your consumers’ attention, simplifying complicated shopping cart steps and guiding them to checkout in the fastest way possible. This feature is available with the All-in-One OMO plan or above.
Each store supports creating 1,000 independent campaign pages. With the SHOPLINE SHOP Builder editor, you can design personalized pages for KOLs and showcase product features through trial photos and videos to boost conversion rates. This feature is available with the All-in-One OMO plan or above, or through the KOL Affiliate and Referral Commission Program subscription.
With Blog feature, you can build and publish content around your brand and product offerings. We provide SEO setting and HTML snippets editor to optimize the content and improve SEO ranking according to the latest algorithm.
You can build your own image gallery and upload up to 30,000 pictures for each store. With image gallery, you can insert the photos directly from image gallery when you need to create a new product or update an old product, saves you the hassle of having to re-upload pictures every time for an update. Subscribe to Pro or above plans to upload up to 100,000 images.
Best-in-class management processes and systems help you easily complete every step of the product inventory.
You can easily add new products by bulk-importing. With this feature, you can upload 100 products each time and each store can upload maximum 1,000 product items in total. The system also allows merchants to import product from Instagram. While uploading the products, you can edit the product information such as product handle, product name, valid image for main product photo, product description, price, quantity, and categories etc. Subscribe to Pro or above plans to enable the Unlimited Products Upload.
Merchants can now set "Inventory Out-of-Stock Reminder" for any products, and have the system to sends an "Inventory Out-of-Stock Report" at 8:00 am and 5:00 pm every day. Keep your product inventory in check.
Merchants can categorize your products up to 3rd layer of categories as you want. (primary categories, sub-categories and third layer categories, which third layer categories can only be used in a few specific storefront themes only.) By assigning products into different categories, you can design and adjust the product display orders for one single or batch of items. More convenient for you to manage, and also more user-friendly for customers to explore.
SHOPLINE allows you to have full control of your inventory in admin panel, including Products, Add-on items and Free Gifts. Ranging from Product Status, SKU, Quantity to Update Inventory. You can also update the inventory and bulk-edit with just a few clicks, save time and resources!
The online store supports purchase and transfer orders for effective inventory management. Purchase orders ensure timely product delivery, preventing stockouts, while transfer orders adjust inventory levels across stores, improving resource utilization. This reduces backlog and enhances operational efficiency, ensuring stable product supply. This feature is available with the All-in-One OMO plan or above.
You can schedule when a particular product is ready to launch or only available for a period of time, our system will automatically publish the product live accordingly. This feature is available with the Pro Plan or above.
Add-on items is a great way to upsell your products! We also provide you with options to add Add-on items valid time and quantity limitation. An effective way to boost up your sale and increase revenue per order. You can assign up to 10 add-on products per store. Subscribe to Pro or above plans to enable the Unlimited Add-on Items.
Each store is able to set up up to 10 free gift promotions. Our Free Gift features enables you to customize free gift requirements and promotional period according to your marketing campaign. Subscribe to Pro or above plans to enable the Unlimited Free Gift.
You can hide a product from the store by using the function of Hidden Product. The hidden products are still accessible via product link, so you can provide the link to specific customers to purchase. This feature is available with the Pro Plan or above.
Set different variations for products, like sizes, colors and weight, our Pre-Order feature allows you to secure the payment from customers while getting your product ready, "Preorder Note" will be displayed under product price.
Customers can leave reviews on products and earn rewards. Potential customers can browse reviews and ratings for a comprehensive understanding of the products. Effectively using customer reviews helps attract more consumers. This feature is available with the Pro plan or above.
Support various integrated payment gateways and logistics systems needs by working with the most popular and best providers your customers want
SHOPLINE Payments is an integrated online payments platform for startups, online merchants and SMEs. Our backend will manage and unify the payments for you. SHOPLINE Payments will save you all the hassles of dealing with the third party payments platform. Click here to learn more.
SHOPLINE supports international Payment Gateways where your customers can pay by VISA, MasterCard, JCB ,Discover , Diners Club or even options for bank transfer. Monthly Plans only support PayPal, custom payment options
Apart from credit cards, SHOPLINE also integrated with international payment gateways such as PayPal, Asiapay, MPay. We also integrated with major e-wallets such as AlipayHK, PayMe for business, FPS, Apple pay, Google pay, WeChat Pay.Transaction fee and payment gateways may vary according to plan. Contact us for details. Monthly Plans only support PayPal, custom payment options
The system allows merchants to set up their stores' shipping charge with much more flexibility, you can either set up fixed delivery fee or delivery fee by weight. Delivery Option by countries/ regions can also be added. Some logistic services are not available with Monthly Plans
SHOPLINE provides a variety of logistics options for you to configure based on your business needs. You can choose to offer shipping, SF Express pickup points, in-store pickup, and custom pickup locations, allowing customers to select the most suitable method for receiving their orders. Some logistic services are available with selected plans
SHOPLINE is the first platform integrated with PayMe for Business in Hong Kong. PayMe for Business connected over 2 million customer base. It helps merchants to collect customer payment without any receiving limit. Merchant will can also check real time sales report for performance analysis Monthly Plans only support PayPal, custom payment options
OneShip is an ultimate e-commerce shipping and delivery solution to manage shipments, book couriers, track parcels, and collect COD payments. Offering various delivery options include SF Express, Kerry Logistics, Hongkong Post and LALAMOVE.
Ready-to-use shop design themes to create a modern and chic storefront
SHOPLINE offers a wide range of Responsive web design themes that are suited for different brands and industries and can be easily customized to bring out your unique brand tone, personalities and style.
With this feature, customers can easily add products to shopping cart without going to the product page, and customer can continue browsing on the same page for a better online shopping experience.
Using SHOPLINE’s advanced page layout editor SHOP Builder, you can design different layouts for campaign pages, landing pages, and product pages easily, using our “drag-and-drop” tool. Advance customization can also be made using CSS and HTML.
The Form Builder allows merchants to collect their customers' information and feedback for analysis. For example, you can create a form to invite your customers to try your new products, join your events, leave feedback for your new products etc.
Customize your store from the ground up? Layout Engine allows you to modify the shop layout by front-end programming languages, for example, HTML/ CSS/ Javascript etc. This is an add-on function, click here to get the quotation
Customers can comment on the Product Page using their Facebook account directly and share their comment with their friends on Facebook as well.
Merchants can set up product variation option with image or text. e.g image option would work well with variation such as colors/ prints, allow merchant to easily distingish the options, while variations like sizes, number based options, would work well using text.
Control everything from a single platform with centralized inventory, order management, and pricing
Manage all the orders in an clean and organized manner, search and find an order easily with filter such as order number, customer name, contact details, the date of order or product name etc, you can also add multiple filters for a more refined search
Merchants can split a single order into parent order and child order when managing order status in the backend. No more cancelling orders or requesting customers to place order again when a certain product is out of stock, or has delay in shipping, you can smoothly complete order shipment, reduce costs of communication and speed up your workflow!
Create your own order report by customizing the fields such as stock picking list, order invoice, packing slip etc. You can also select fields that you want to review and organize. The system will record the settings of last export and set as default for next export.
You can create an order easily in the backend for a customer, and send the order link via instant messaging tool like Whatsapp / FB messenger directly to the customer to check out and complete the purchase.
Simply create a return order for the specific product and send a message to notify your customer and complete the process without hassle
Merchants can see the results of marketing campaigns with UTM parameters in both Google Analytics and SHOPLINE platform. UTM parameters can be exported together with order and customer reports in SHOPLINE. These help merchants manage the marketing review for the targeting efficiencies.
Merchants can manage the requests from Order Management, all the details of the order can also be recorded such as reason of cancellation, order status, order number and remarks.
Merchants can update customers the order status and pick up reminder via SMS / Email / Facebook Messenger / WhatsApp API, which can effectively improve the parcel collection rate and provide added service for customer. Additional charges will be incurred according to SMS usage. Subscribe to All-in-one OMO or above plans to enable Facebook Messenger / WhatsApp Orders Status Notifications.
If customers logged in to the shop and added items to cart but didn't checkout successfully for over 24 hour, the system would send an reminder email to the customers and encourage them return to the shop and complete the purchase! Subscribe to All-in-one OMO or above plans to enable function.
Build your customer database, grow repeat business and establish a lasting brand loyalty
Set up loyalty program with customizable membership tierings and tags, with information recorded such as customer spending, membership tiering, members store credit, customer information and membership tier. Turn one-time customers into loyal fans with special deals that only unlock with repeat purchases.
Customers can add their favourite products, pre-order products or sold-out products to wishlist, they can check or edit their wishlist from the member center anytime to move these products to shopping cart when they are ready to make the purchase. Subscribe to All-in-one OMO or above plans to enable function.
Customer data and information can be imported and synced across different channels within SHOPLINE admin panel (i.e POS, Social commerce). You can also export customer reports with custom fields for operational analysis and marketing campaign.
Create your own loyalty program and reward your followers and customers! SHOPLINE provides a flexible 5 tiers - membership system, where you can design members tier requirements and set exclusive VIP offers. Customers earn loyalty on every qualifying purchase, or even their birthday and can redeem it in the future. Subscribe to All-in-one OMO or above plans to enable function.
Merchants can create different promotional campaigns with discount incentives to maximise their sales and profit. For example, you can provide welcome credits, birthday credits, or even reward credits upon minimum order purchase, to encourage your members to shop more! Subscribe to Pro or above plans to enable function
The “Member Upgrade Reminder” reminds customers on how close they are to the next member tier and encourage further spending to achieve another tiering. Store administrator can also review the upgrade status of a particular customer on Customer Management section. Subscribe to All-in-one OMO or above plans to enable function
Encourage repeat purchase by giving points to your members and for them to redeem gifts! Member points function are useful to encourage purchase frequency and drive revenue per order. Subscribe to Social Pro or above plans to enable the function.
With the "back in stock notification" function, customer can subscribe to a sold-out product and receive an email notification when the product is replenished. The system will automatically send the reminder notification to reduce customer churn rate. Subscribe to All-in-one OMO or above plans to enable function.
Customer can create an account with their email address or mobile or via a facebook or Google account. For members sign up with phone number, text message will be sent via SMS for Password Reset, Account Verification and Promotional Message, etc. SMS fee will be charged according to usage.
We provide more than 40+ filters that will allow you to segment your audience accurately. You can also export relevant reports of specific customer groups so that you can formulate the best marketing strategies and promotional activities for this customer group.
Smart RFIM model is developed from the RFM value model. Smart RFIM segments are based on 3 criterias, including repurchase status, lifetime order count, and spending amount. With the SHOPLINE’s filter of “Engaged Customer” you can execute market segmentation using various filters and export reports of certain customer groups, which help you formulate the best marketing strategies and promotional campaigns. Subscribe to All-in-one OMO or above plans to enable function.
Free shipping is a useful promotional tactics to encourage purchase. There are various free shipping promotion options merchant can set from SHOPLINE backend, such as free-shipping for all, free-shipping on orders over a certain amount, items or only for selected products etc.
Free shipping is a useful promotional tactics to encourage purchase. There are various free shipping promotion options merchant can set from SHOPLINE backend, such as free-shipping for all, free-shipping on orders over a certain amount, items or only for selected products etc. Each store maximum can add 40 variant promotions, including Conditional Promotion, Free Shipping, Shopping Cart Add-on Item, Product Bundle Pricing, Points-to-Gift Redemption. Meanwhile, subscribe to All-in-one OMO or above plans to enable unlimited promotion combinations.
You can create different types of free gift campaign, such as free gift on total order over a minimum amount, items quantity or exclusively for member only. Each store maximum can add 40 variant promotions, including Conditional Promotion, Free Shipping, Shopping Cart Add-on Item, Product Bundle Pricing, Points-to-Gift Redemption. Meanwhile, subscribe to All-in-one OMO or above plans to enable unlimited promotion combinations.
Discount promotional campaign is the most common strategy to boost sales, you can create different promotional campaigns with Discount incentives to maximize sales and profit, by using discount percentage or discount amount off with minimum total order purchase. Each store maximum can add 40 variant promotions, including Conditional Promotion, Free Shipping, Shopping Cart Add-on Item, Product Bundle Pricing, Points-to-Gift Redemption. Meanwhile, subscribe to All-in-one OMO or above plans to enable unlimited promotion combinations.
Increase products exposure through the promotional feature of shopping cart add-on items for upselling or cross selling, especially for product that is on sales, hot items, and product clearance. By setting up this feature, customer can view and add add-on items in the shopping cart right before they checkout. Each store maximum can add 40 variant promotions, including Conditional Promotion, Free Shipping, Shopping Cart Add-on Item, Product Bundle Pricing, Points-to-Gift Redemption. Meanwhile, subscribe to All-in-one OMO or above plans to enable unlimited promotion combinations.
“Bundle Pricing” and "Bundle Group Pricing” to suggest customers to purchase a product bundle instead of just a single product. You can set rules such as discounts for A+B product bundle or Buy X Get Y Promotion. Each store maximum can add 40 variant promotions, including Conditional Promotion, Free Shipping, Shopping Cart Add-on Item, Product Bundle Pricing, Points-to-Gift Redemption. Meanwhile, subscribe to All-in-one OMO or above plans to enable unlimited promotion combinations.
When a store has multiple promotion campaigns running at the same period of time, to avoid duplicated calculation of discounts, you can set up one specific set of promotion code instead of scattered promotions and the shopping cart will only allow one coupon code to be applied each time.
Generating unique affiliate promotion code for your affiliate marketing campaign! When customers purchase through specific link or affiliate code, the system will automatically record and generate the sales report for you to review the campaign performance and calculate commissions. Subscribe to All-in-one OMO or above plans to enable the function. This is the function of the KOL Affiliate and Referral Commission Program module.
Utilise accumulated reward points to create exclusive offers for redeeming store gifts. This boosts members' willingness to earn points and encourages repeat purchases. For example, offering unreleased products as gifts for early access. Subscribe to Social Pro or above plans to enable the function. This is the function of the Membership Point module.
The "Reward Campaign" feature allows you to set up time-limited events for giving out Store Credits. You can also specify products and applicable membership tier(s). Subscribe Pro or above plan to enable function.
The "Reward Campaign" feature allows you to set up time-limited events for giving out Member Points. You can also specify products and applicable membership tier(s). Subscribe to Social Pro or above plans to enable the function. This is the function of the Membership Point module.
For merchants who sell FMCG such as skin care items, diapers, or supplement, you can provide consumer a choice to receive periodic shipment with sequence ranging from 30 to 90 days. Request a Free Quote for this customized Module Feature
Want to keep the balance between the sales profits and promotional cost? You can exclude certain products from a storewide discount promotion.
Create, manage, and track digital marketing campaigns all from your SHOPLINE dashboard
With Facebook Business Extension, you can integrate Facebook Business Manager, Facebook Page, Ad Account, Facebook Pixel, Instagram Business Account, and Products together. You can also sync products to Facebook Store page store.
Your customers can send an instant message to your Facebook Messenger, Instagram or WhatsApp with a click of a button. Subscribe to All-in-one OMO or above plans to enable this function.
Facebook Pixel can be created and connected with your shop by enabling Facebook Business Extension. For conversion tracking, optimization and remarketing, Facebook pixel is one of the important tool to boost the conversion and strengthen the ads performances.
Merchants can use Google Ads to create a variety of advertising formats and channels to get more brand exposure and search for potential customers. We have already integrated Google Ads conversion tracker to your shop’s admin panel though simple steps setting up the integration.
After installing the Google Remarketing Tracking ID, Google Ads will automatically generated a remarketing data of customers who have visited the shop. Merchants can then build remarketing campaigns targeted for this remarketing list of customers to increase the return and conversion rate.
Use the Google Tag Manager code management tool to add plugins such as Pop-up banners, instant chat channels etc.
Merchants can quickly link the shop with Google Analytics account by simple steps. You just have to copy and paste the GA tracking ID to the stop admin panel to complete the settings. With GA's advance e-commerce function, you will be able to keep track of the full conversion funnels with advance metrics.
Be able to track conversions from your advertisement on Bing and Yahoo search engines, better manage your ad performance by setting up conversion trackers for both.
Use the Broadcast Center to send messages via Facebook Messenger, Email, or SMS directly from the Admin Panel. Utilise audience filtering, customer segmentation, and promotions to deliver personalised messages, guiding customers back to your online store. Subscribe to All-in-one OMO or above plans to activate this feature.
Built-in email templates and AI features assist merchants in effortlessly conducting email marketing campaigns. Paired with automated marketing functions, it enables 24/7 fully automated marketing activities. This is an add-on function, click here to get the quotation.
Real-time data analytics and business metrics of your store, enabling you to make sound business decisions based on data
Performance overview allows you to capture real-time data, including daily store traffic, total sales, total orders; number of member registration, unread comments, unshipped orders and unpaid orders. Daily top ranked products and other important figures are also shown to let you understand the whole picture in just a glance.
You can quickly view the performances of different products, together with the built-in “Product Analysis Report” in Shoplytics to view top selling products, sales performance, individual product sales and other advanced data.
Shoplytics is a powerful data analytics and visualization platform by SHOPLINE. It generates multi-faceted analytics including Sales Overview, Product, Customer, Orders to help merchants understand shop's performance, do in depth analysis and gain insight into your store's growth. Subscribe to Pro or above plans to get advanced data reports
Merchants can review every details of product inventory by exporting product inventory reports, including products name, variations, inventories, sales number, SKU and price.
Shoplytics can create reports on specific segments in real-time, great for marketing campaign monitoring, reports can be easily exported with just a click. Subscribe to Pro or above plans to get advanced data reports
To cater the needs of store operation, you can export various reports by days or specified date range.
Comprehensive admin account authority management and customer login verification help to protect the information security of your store.
Each store is entitled to one Manager level access account and five store admin access accounts. Store admin access role can be adjusted with specific sets of permissions / data that they can have access to. Subscribe to Pro or above plans to enable function.
Store manager with the highest admin access can set a specific login IP address administrator to regulate the use time and login location, each employee can only login to the backend of the system through this specific set of IP to ensure information security. Subscribe to Pro or above plans to enable function.
You can grant different levels of admin access according to the team operational needs. All of the changes made by different accounts on the platform will be recorded for easy trace back and added security.
Two-factor authentication helps to enforce information security in your admin. Once it’s enabled, the system will send a verification code to the account owner via email during the logging process. The account owner must put the correct email address, password along with the correct verification code within a limited time.
With this function, customers will receive a verification email once they registered online.
By turning on the mobile phone registration features, customers can use mobile number to sign up an account. A verification code will be sent to the customer's number to completes the verification, and merchants can review the process from customer management within the admin panel. Additional charge will be incurred according to SMS usage.
In order to avoid accounts created by robots, which affects store operations and information security, we provide Google reCAPTCHA login verification function to block malicious registration.
Promote your business has never been easier. Advertising on Meta and Google, SEO, post creation and more.
Develop the funnel ad strategy on Google Ads and grow your business. Our expertise is specialiesd in carrying out ads execution, optimising ad performance and providing advertising performance analysis report, while leveraging our eCommerce database. Click here to contact our Advertising Consultant.
FExpand your product exposure with Facebook and Instagram ad! Our certified advertising professional can help you set up and optimise your facebook ads with results! Click here to contact our Advertising Consultant.
Make good use of SEO tools to lay a solid foundation for improving search engine rankings. Diverisify your marketing channel for a long-term sustainability.
By tapping into rich topics such as current events, festivals, and promotions, we help enhance post reach and optimize effectiveness along with our advertising services.
Powerful multi-channel commerce solutions in one platform
It is the ultimate solution to integrate online shopping and offline service and breaks the limit between devices, provides customers with a more integrated shopping experience, and allows merchants to capture clear information of customers, all of which benefit from the arrangement of push notifications, promotions, and campaigns. Smart OMO helps you to obtain customer information, making subsequent face-to-face customer services and online shopping guides more effective. Subscribe to designated plans to enable function.
SHOPLINE provides the built-in tool for you to connect your store to Facebook Page, allowing customers to quickly sign-up for membership via Facebook Account and receive order notification via Facebook Messenger. Subscribe to Social Pro or above plans to enable this function.
The highly scalable system architecture can open up API docking permissions including ERP system, CRM tools, inventory management system etc., as well as documentation support for related technical integration. Subscribe to designated plans to enable function.
If you have both an online store and a retail store using SHOPLINE POS, all customer information, members details, order history, and product inventory are synced across channels. Shoplytics provides business metrics data report across channels , view and control everything from a single platform.
The Shopper App is a hub of marketplace, membership benefits, membership cards, offline QR code scanning, and push notifications. These features integrate with your online stores to maintain and cultivate member loyalty effectively. Let your customers complete shopping, check messages, orders and membership benefits anywhere, anytime. The application design is simple and easy to use, with various components for you to personalize it easily. This is an optional add-on feature, click here to get a quote!
Ready to go global? As a Meta Business Partner, we provides operational and promotional services and support to drive merchants' cross border businesses
SHOPLINE supports 18 currencies for merchants to provide international customers to browse and shop with their currencies.
Taxes might occures when doing cross border business, you may need to collect taxes together when a product is sold, declare and pay back to the government. You can make use of our "Taxes Setting" feature to handle the most common VAT calculation.
Support multiple languages on your storefront, such as English, Traditional Chinese, Simplified Chinese, Malay, French, German, Japanese, etc. This is an optional add-on feature, click here to get a quote!
SHOPLINE partners with international and local delivery service companies, our professional cross border business team will also be able to give you recommendations on delivery options.
SHOPLINE admin panel supports multiple languages such as English, Traditional Chinese, Simplified Chinese, Vietnamese, and Thai, etc., allow international team members to easily navigate, collaborate and manage.
SHOPLINE supports international payment gateways, such as Paypal/ Stripe / RazerPay, with various payment options such as credit card, bank transfer, Cash On Delivery.